The ILYA project showcases my contribution to the creation of a complete outdoor furniture catalog for ILYA, a company of the GH Group.
As part of the team responsible for developing this material, I contributed from conception to final execution, playing a key role in various areas.
The catalog features the brand's entire product line, presenting detailed information about finishes, sizes, and other essential characteristics. It includes images that enrich the catalog visually, offering customers a realistic view of how the furniture can be integrated into their outdoor spaces.
I also participated in the photo shoot to capture several images included in the catalog, as well as performed the editing to ensure that each photo conveyed the quality and beauty of the furniture in different outdoor settings.
Finally, I helped create a brief presentation of the brand, highlighting its values and differentiators.
This introductory section aims to establish an emotional connection with customers, conveying the essence and philosophy behind the products offered.